About Rare 13 Media
We help organizations scale — that's the whole brief.
Rare 13 Media is a digital media services agency built on a single conviction: attention is the most valuable resource an organization can earn, and the organizations that earn it deliberately are the ones that scale.
The Story
Our Mission
We exist to give time and momentum back to leaders. Growing organizations often reach a critical pinch point: high growth potential, but limited bandwidth. Rare 13 Media provides high-impact digital media management tailored flexibly to your exact needs, whether that's 10 hours a month or 40 hours a week. We take social media management off your plate so you can lead.
Flexible Scaling for Every Stage
Hiring full-time or part-time staff for digital media isn't always realistic or cost-effective. Rare 13 Media operates on a scale-as-you-grow model. As your demand increases, our support grows right alongside you, no excessive overhead, just results.
Meet the Founder
Rare 13 Media was founded by Kyle Yates, a digital media veteran with nearly 15 years of industry experience and a personal audience of 100,000+ followers. Kyle brings deep expertise in content creation, audience engagement, and modern digital strategy to every partner organization.
Why "Rare 13"?
The company is named in honor of Kyle's daughter, Payton, who was born with an exceptionally rare chromosomal abnormality on her 13th chromosome. Her resilience serves as the foundational drive behind the company's commitment to purpose, excellence, and genuine connection.
What we believe.
Systems over services
We build repeatable engines, not one-off campaigns that vanish.
Precision over volume
Every asset earns its place. Nothing shipped for the sake of output.
Scale as a discipline
Growth is engineered with metrics, cadence, and accountability.
Audiences
Who we serve.
Churches
Ministry-Minded Expertise
Navigating digital strategy in ministry requires a unique understanding of mission and message. Having served as a Digital Communications Director at a megachurch, founder Kyle Yates rebuilt an entire digital media department, scaling annual impressions from 300,000 to over 2,000,000. We understand church culture intimately and are passionate about helping ministries reach their communities.
Ask about our discounted rates for registered 501(c)(3) organizations.
Podcasts
Editing & Audience Growth
Struggling to build momentum, or simply tired of spending hours behind an editing screen? With experience editing thousands of podcast episodes, Rare 13 Media knows how to create engaging, retainable content that hooks listeners and turns episodes into viral social clips. You focus on hosting; we'll handle the production and distribution.
Athletes
Platform Building Without the Distraction
Today's athletes have unprecedented opportunities to build their personal brands, but your focus belongs on your sport, not on managing content calendars. Whether you're an active or retired athlete looking to leverage your platform, Rare 13 Media steps in to capture, create, and manage your content so you can stay locked in on your craft.
Small & Growing Businesses
Tailored Social Management Without Full-Time Overhead
Hiring a qualified, full-time social media manager isn't practical or cost-effective for every business. From digital marketing agencies to custom trading card companies, Rare 13 Media partners with diverse industries to deliver customized, high-converting social media strategies without the high overhead of a full-time hire.
Entrepreneurs & Content Creators
Focus on Building, Not Just Distributing
Growing a personal brand or startup in today's noisy digital landscape is a full-time job in itself. Your time as a founder or creator is best spent innovating and scaling, not getting bogged down in posting, formatting, and distributing content. Let us handle the strategy and execution so you can build your vision.
Nonprofits
Donor Engagement Made Simple
Keeping donors and stakeholders consistently updated on your impact is one of the biggest friction points for Executive Directors. Rare 13 Media takes that burden off your shoulders, delivering compelling storytelling that keeps your community connected and invested in your mission.
Ask about our discounted rates for registered 501(c)(3) organizations.
Others
Don't See Your Niche?
Don't see your niche listed here on this page? Don't worry! We always love hearing about new and intriguing industries that we have yet to encounter! Start a conversation with us today and let's talk about how we can help!